This code has been adopted by credit and debit card networks (payment card networks) and their participants, which includes card issuers like U.S. Bank.
The code's purpose is to demonstrate the payment industry’s commitment to a set of principles for business practices and responsibilities related to the issuance and acceptance of payment cards and the operation of payment card networks.
Code of Conduct for the Credit and Debit Card Industry in Canada
Protection for VISA® cardholders who shop online, by mail or by phone.